Louisville, Kentucky - The Early Times Kentucky Whisky "Reel in a Million" contest has been named one of three
finalists for a coveted REGGIE Award. The REGGIE Awards are presented annually by the Promotion Marketing Association.
The ranking of the finalists will be revealed April 9, 2008 at the REGGIE Awards Ceremony held during PMA's Annual Integrated Marketing Conference at the
Marriott Downtown in Chicago, Illinois.
To be eligible to win the million dollars, consumers registered online, in store, and on site at the Bassmaster Classic. Through a random drawing, the winner
received a weekend trip to fish Georgia's Lake Lanier with pro angler Kevin Wirth. 25 fish were placed in the lake and each fish was tagged with a
corresponding prize from $50 in fishing tackle to a fully equipped Triton fishing boat to the one-million-dollar grand prize. This year, Early Times is
continuing the excitement with the "Reel in a Million" promotion again. Consumers can visit www.earlytimes.com>www.earlytimes.com to register between now and March 31, 2008.
"The 'Reel in a Million' promotion is so unique because consumers did not just enter to win the prize, they had to catch it - with the help of
Kevin Wirth, a professional angler on the Bassmaster Elite Series Tour and a member of Team Early Times," said Joe Murray, Brand Manager for Early Times
Kentucky Whisky. "The key to the promotion's success was to make the most of our limited promotional dollars by generating buzz-worthy PR
opportunities that got people talking."
PriceWeber, the Louisville, KY-based marketing communications agency is responsible with creating and executing the contest. For more information on
PriceWeber, visit www.priceweber.com.
About the REGGIE AWARDS
The REGGIE Awards are dedicated to recognizing superior thinking, creativity, execution and results across the entire spectrum of promotion and integrated
marketing. The name of the award - The REGGIE - is derived from "cash register." It was chosen because "nothing happens until a sale is
made." Judging is based on overall originality of concept and execution, integration throughout the marketing mix, results in achieving marketing
objectives and building the brand. For more information visit www.pmalink.org.
About Early Times Kentucky Whisky
Early Times Kentucky Whisky is enjoyed in 28 countries around the world and the Early Times Mint Julep is the "Official Drink of the Kentucky
Derby™." Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Early Times,
Canadian Mist, Southern Comfort, Old Forester, Finlandia Vodka, Fetzer and Bolla Wines and Korbel California Champagnes. For more information visit www.earlytimes.com>www.earlytimes.com.
The best TIMES are enjoyed responsibly.
Get Reel. Don't drink & drive.











