States Can Structure Sporting License Pricing for Maximum Sales Says Southwick Associates
With
shrinking budgets and fewer revenue streams available to governmental
agencies at the top of the headlines recently, every agency must look at
how to improve funding to improve services expected by constituents.
For fish and wildlife agencies around the country, that often requires
restructuring hunting and fishing licenses and permits.
Southwick Associates works with many fish and game agencies to boost revenues by scientifically identifying optimal license prices and new license types that anglers and hunters are more inclined to purchase. They do this through two primary ways:
License Pricing Models
Southwick uses a multivariate-based approach to scientifically identify which agency licenses can generate greater revenue, how much revenues can be expected to vary at different price points, which licenses should be left alone and the anticipated change in the number of buyers should price changes be enacted.
New Licenses
Our second approach examines which new license types will generate greater demand by hunters and anglers, how much they would be willing to pay for each proposed license, and the estimated net effect on agency revenue.
Interested agencies should contact Southwick Associates at 904-277-9765 or email rob@southwickassociates.com. You can also visit the "Specialties" section of our website for a complete view at the services we provide.
Southwick Associates works with many fish and game agencies to boost revenues by scientifically identifying optimal license prices and new license types that anglers and hunters are more inclined to purchase. They do this through two primary ways:
License Pricing Models
Southwick uses a multivariate-based approach to scientifically identify which agency licenses can generate greater revenue, how much revenues can be expected to vary at different price points, which licenses should be left alone and the anticipated change in the number of buyers should price changes be enacted.
New Licenses
Our second approach examines which new license types will generate greater demand by hunters and anglers, how much they would be willing to pay for each proposed license, and the estimated net effect on agency revenue.
Interested agencies should contact Southwick Associates at 904-277-9765 or email rob@southwickassociates.com. You can also visit the "Specialties" section of our website for a complete view at the services we provide.











